Tweeting? Well that's just kids' stuff....right?

Think social media is just for gossipy teenagers and procrastinating college students? Why would any self-respecting person or company want to get involved in the world of Web 2.0 and constant “status updates?” Social media has come a long way from finding your old college roommate or chatting about what you did last Saturday. It’s bringing millions of companies, business professionals, clients, and prospective clients together at a rate that would’ve been unprecedented even five years ago. So what is it about social media that appeals to entrepreneurs and customers, and how can that benefit you? When a company engages in the arena of social media (blogging, Facebook, Twitter, LinkedIn, YouTube, etc.) it gives them a transparency that makes consumers feel more at ease. Being able to read the rapid-fire thoughts of a CEO makes your “Average Joe” feel a bit enlightened and empowered. Naturally they begin to feel a familiarity, which can translate into more dollars spent with the company, and greater word-of-mouth advertising as well.

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