Consulting
“We had developed The Palms with a goal of being the finest beach front resort development in Costa Rica. We also sought out the best sales organization to market our private residence club. We surveyed the entire market, attended trade shows, and interviewed several sales and marketing organizations. Peter Kempf International clearly has the most experience, highest sales results, finest reputation, and best personnel in the industry for premier private residence clubs. That made selecting them as our partner easy.”
Robert Reddy, Partner and Chief Financial Officer, Spence Enterprises
PKI provides a full range of consulting services to developers of Private Residence Clubs. From a simple brainstorming charette to a total turn key program from concept to closing the final sale.
The components that make up a successful PRC are considerable and often unique to the industry or a particular project. If one of the critical components is wrong it will adversely affect the success of the project.
Some of the components are:
- Legal structure of ownership and governance
- Size of the fraction
- Annual homeowner’s budget – dues and fees
- Pricing
- Fractional pricing multiplier to be used
- Services and amenities
- Exchange or reciprocity program
- Escrow for deposits
- Interior layout considerations
- Number and various sizes of residences to be offered
- Resale program while in development
- Resale program post development
- Club management
- Marketing plan
- Sales personnel
- Sales administration
- Sales training
- Marketing plan
- Length of sales cycle
- Design and production of marketing collateral
- Sales and Marketing budget
- Variance analysis of budget
A properly structured PRC will result in enhanced profitability for the developer and, as with any industry, a poorly structured PRC will surely fail. There are good examples of success and failure.
The quality of the planning in the beginning will determine the quality of success in the end.
PKI is unmatched in both the experience and the ability to consult on any or all of the components of a PRC.
